PalmPay Limited is a subsidiary of Transsnet Group is a Mobile Money Operator in Nigeria. The Company is licensed by the Central Bank of Nigeria and insured by NDIC. See more Palmpay Limited Job vacancies Here >>
PalmPay Limited Recruitment is to fill the position below:
Job Title: Social Media Manager / Content Strategist
Location: Ikeja, Lagos
Job type: Full-time
Career level: Experienced
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- We are seeking a talented and motivated Social Media Manager/Content Strategist to join our company.
- The ideal candidate is a creative and strategic thinker who can drive the development and execution of our social media marketing initiatives while also crafting compelling content strategies.
- As the Social Media Manager/Content Strategist, you will play a key role in enhancing our brand presence, engaging with our target audience, and driving business growth through innovative and impactful social media campaigns.
Social Media Strategy and Execution:
- Develop and implement a comprehensive social media strategy aligned with the company’s goals and target audience.
- Manage, curate, and create engaging content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
- Monitor social media trends, user engagement, and industry developments to continuously improve strategies and tactics.
Content Creation and Curation:
- Conceptualize and produce high-quality, relevant, and engaging content that resonates with our audience and supports our brand identity.
- Collaborate with cross-functional teams, including marketing, design, and product, to gather content and insights for various campaigns.
Brand Voice and Consistency:
- Maintain a consistent brand voice and messaging across all social media channels and content platforms.
- Ensure that all content aligns with the company’s values, goals, and industry regulations.
Community Engagement and Customer Interaction:
- Foster meaningful interactions with our online community, respond to comments, messages, and inquiries in a timely and professional manner.
- Proactively engage with users, participate in relevant conversations, and address customer feedback effectively.
Analytics and Reporting:
- Utilize social media analytics tools to track and measure the performance of campaigns, content, and overall social media presence.
- Provide regular reports on key performance metrics and insights, along with actionable recommendations for optimization.
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Design Direction and Creativity:
- Ability to guide graphic designers and videographer to create content appealing to the brands target audience, while fulfilling the brands creative guidelines.
Viral Content Strategy:
- Ability to create trending topics about the brand and guide social media executives on general topics that can be latched on to create virality on brand post.
Social Calendar Management:
- Ability to manage social media calendar and schedule, while prioritizing posts according to brand needs and planned content pillars.
Qualifications and Skills
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- Proven work experience as a Social Media Manager, Content Strategist, or similar role, preferably within the fintech or financial services industry.
- In-depth knowledge of social media platforms, tools, and best practices.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
- Strong understanding of the fintech landscape, industry trends, and regulatory considerations.
- Proficiency in using analytics tools to analyze and interpret data for strategic decision-making.
- Creative mindset, with the ability to think outside the box and develop innovative content ideas.
- Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Attention to detail and strong organizational skills.
Application Closing Date
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How to Apply
Interested and qualified candidates should:
Click here to apply online
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