Kanye West Ending Yeezy Partnership With The Gap After Months of Complaining on Social Media – Rolling Stone

Kanye West Is formally notified gap that he will terminate his partnership with the apparel company, According to wall street journal, The turbulent partnership, first announced in 2020, has given the West the voice of several complaints on social media in recent weeks.

The deal between West and Gap was initially announced as a partnership to develop the clothing collection Yeezy Gap Brand, On Thursday, West’s attorneys sent a letter to Gap to inform the company that Yeezy LLC was terminating the arrangement. According to the letter, as seen wall street journalGap violated the agreement by not releasing the apparel as planned or by not opening a retail store.

Hours after the news broke, West appeared on CNBC, where he said that partnering with The Gap had “always been a dream” for him, particularly the prospect of selling affordable items that were “on the same level as the world’s top fashion houses.” But West claimed that Gap didn’t let him set the price point, and made clothing more expensive, while he also expressed his frustration with the aesthetic choices and how executives treated them. Behaved.

“Sometimes I would talk to people, chiefs, leaders, and it would be like I was mute or something,” West said. “Our agenda, it was not an alliance.”

Of course, the West used the opportunity to vent some grievances and scorch some earth. When asked if Gap had a chance to overcome it, he quickly replied, “He only has one chance to become a big player, what do you think it is? … He has one person on the planet.” Who can save the difference.”

He later quipped, “Don’t bring a leader in and don’t let them lead. Why would I argue with people who are being paid by the Gap? I’m sorry, I can’t argue with those people.” I am the one who is more pimp about money than me.”

Although no further collaboration will be issued, Gap will retain the right to sell existing Yeezy Gap products prior to discontinuing use of the brand name. This does not affect merchandise made in collaboration with Balenciaga, which is also sold through Gap.

Under the agreement, Gap was required to open “no more than five retail stores” dedicated to showcasing Yeezy Gap products by July 31, 2023. So far, the company hasn’t opened any.

West has been extremely vocal about his unhappiness with the Gap. He has criticized the company on social media, accusing them of excluding them from the creative process. Last month, West posted a video of him talking to Gap executives, saying, “You really have to give me this state of being and let me do what I’m thinking, or make me think elsewhere.” Will happen.”

He said that he wants to open his own retail store. “We’re going to open Yeezy stores around the world,” West said on Instagram in August. “Starting in Atlanta.”

The first Yeezy Gap products arrived last year, including a hoodie that was only available through Gap’s website. Then came the Yeezy Gap Engineered by Balenciaga line, which debuted in July. More products are planned to be in stores for the coming fall and holiday season.

Alongside the Gap, West has been public about his disapproval adidas, with whom he has a 10-year deal till 2026. They claim that they haven’t lived up to their agreement, kicked them out of meetings, and stole their Yeezy designs. “It’s going to cost you billions to keep me,” West told the company on Instagram. “You have to spend billions to let me go.”

West has erased his Instagram of all posts other than those promoting his collection of Yeezy “shades.”

Earlier this month, West Told bloomberg That he wants to go about his future ventures independently.

“It’s time for me to go alone,” Ye said. “It’s okay. I made companies money. Companies made me money. We’ve created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that changed the shoe industry. Now It’s time to create a new industry. There is no other company standing between me and the audience.”

He also issued a warning to both sides: “If these companies, if they want to play with me – I’m playing well so far.”

This story was updated on 9/15/22 at 4:21 p.m. ET on CNBC with quotes from West’s interview about terminating the deal.

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