Atomic and Hydrogen partner to help workers cope with financial stress with a holistic platform for personal finance applications and wellness benefits

salt Lake City–(Atomic, a market-leading provider of payroll connectivity, is today announcing its partnership with Hydrogen, a fintech platform that helps businesses quickly launch white label debit cards with no coding and a single, all-inclusive platform. make capable. By partnering with Atomic, Hydrogen enables organizations to seamlessly integrate payroll connectivity with its platform, unlocking features for employers, employees, gig-economy workers and payroll providers. For companies and organizations that operate with unbanked or underbanked, they can now offer a wallet or card for consumers to deposit their payroll, which includes additional bonuses such as cashback and on-card rewards. which is a win-win for both workers and employers.

“The rise to EWA prominence in recent years is a sign that workers’ wages are not going as far as they used to,” said Atomic CEO and co-founder Jordan Wright. “We anticipate that workers are going to demand financial health benefits that help them move beyond bill payments and scenarios that drive frequent use of EWAs between pay cycles. Our partnership with Hydrogen organizations enables employees to quickly and seamlessly launch applications to help them cope with financial stress and retain and attract talent for employers.”

“This partnership is a unique opportunity for organizations to bring a custom debit card program to market for workers,” said Avi Natan, Senior Partnership Manager, Hydrogen. “In turn, these card programs create opportunities to monetize revenue from interchange fees—versus penalty or interest charges—encouraging timely recurring use and loyal customers.”

The announcement comes at an uncertain time in the US job market, with wages tightening and unemployment near a half-century low of 3.7 percent, according to the Labor Departments. Workers are financially stressed as the cost of household goods rises from inflationary pressures. Simultaneously, the cost rate outweighs the wage increase, forcing workers to find alternatives to meet bill due dates or charge a fee. Workers are also using employer-sponsored Earned Wage Access (EWA) benefits and direct-to-consumer solutions to access earned but unpaid wages.

The hydrogen-nuclear partnership provides a number of value propositions for hydrogen and its customers. Gig economy companies can take advantage of Hydrogen’s Atomic Widget to use to pay their 1099 employees with a great user experience to boot. Employers can offer automatic deposit switching and automatic financing of hydrogen cards, rewards for consumers and earning cashback on purchases, and profits from interchanges for employers. Meanwhile, consumer-focused organizations can re-channel profits earned from interchange fees to community building and other needs.

For both companies, the partnership brings nuclear and hydrogen to the fore in their shared vision to close the financial health gap for all workers by powering the next generation of financial wellness benefits.

about the atom

nuclear is a market leading provider of payroll connectivity, trusted by over 125 financial institutions, fintech firms and partners, including 12 of the largest fintech apps offering digital-first neobanks, alternative lending, crypto exchanges and digital brokerages We do. Atomic’s payroll integrations provide the infrastructure for consumers to connect, automate, set-up and update their financial data direct depositDigitize income and employment verification, repay financial liability from their paychecks, access to earned but unpaid wages, and tap do filing benefits.

Atomic simplifies complex payroll integration with a suite of API solutions that include over 480 unique payroll connections, including existing payroll providers, bespoke enterprise solutions, modern HR tech providers, gig-economy platforms, and government systems. Atomic’s payroll APIs cover 75% of the US workforce, with a combined reach of 125 million workers.

Atom to a. was selected for 2022 Fintech Breakthrough Award for Best Banking Transaction Solution, recognized as Top Work Locations 2022, and has raised $78.6 million from investors, including Mercato Partners, Core Innovation Capital, Portage, and Greylock. For more information on the intersection of Fintech and Payroll, you can subscribe to Atomic intelligence Newspaper.

about hydrogen

Hydrogen embedded finance is simplified. We enable businesses to quickly launch white label debit cards with no coding and with one, all-inclusive platform. No fintech experience required. Launch new programs, generate new income, and be on the market in weeks. Our latest Web3 offering is white labeled crypto debit cards that can be spent at millions of merchants globally. This new offering is branded as ChainSwipe, and will help the next 100 million crypto users make it easy and intuitive to spend crypto in their wallets.

Hydrogen has been awarded World-Changing Technology from Fast Company, Fintech Startup of the Year from KPMG Luxembourg and BBVA Open Talent USA winner. Hydrogen is also a graduate of the MasterCard StartPath, MassChallenge Fintech and Plug and Play Fintech Accelerator programs. Hydrogen is committed to empowering organizations to develop financial products for customers in the US and around the world. for more information please visit and follow us Twitter And Linkedin,

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