Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media  can be defined as any media meant to reach a mass amount of people. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.